A Conference Invitation with a twist

The aim was to create a buzz about the upcoming Kellogg Tech Conference. In a space where there are hundreds of events every quarter, and about as many posters a person sees every single day, how do you design something that captures attention?

My design was a comic strip - using popular students as actors, and bold colors, these could be identified from afar amongst a sea of similar looking posters.

Proof of the pudding? People have saved the posters as part of their 'Kellogg Memories'