Consulting for Google (Chrome Branding)

This consulting project for Google was based on 'reinventing the Chrome brand for consumers'. We were invited to Mountain View to present to the Chrome brand teams our view, research and solution.

Our approach to the project involved applying the frameworks of design thinking to a branding problem. This meant tons of market research (we spoke to about 50 consumers across the world), throwing ideas on the wall (literally, sticky notes were involved) and picking the best ones and running mini-experiments on a trial group.

Results were awesome, and social campaigns we proposed well received by Google. 

Non-NDA snippets from the deck (designed by me) are included here. Scroll down for the slides.